Millennials approach weddings from an "instagrammable" point of view. From how the food is plated to how the specialty cocktail is displayed, milliennials seek to capture the petite moments that can be shared instantly to evoke the larger wedding story captured over time.
More than just a monogram displayed across the wedding materials, overarching themes are a major trend for milliennial weddings. With the help of the W Washington DC's complimentary on-site wedding coordinator, the couple is presented with a multipurpose digital platform that serves as a planning tool but also as an external website for communicating the essence of the wedding to the guests.
The Wow Vows website, while it has been around for a decade, has been refined over the years to accommodate every wish of the bride and groom (and of course the parents who hold the purse strings). As an extension of the hotel's Whatever/Whenever ® service, the website pulls together all of the details in one place, offering ease and convenience.
Distinctly, the W Washington DC's wedding planning team has incorporated several demands unique to this demographic such as the following:
Food Trucks: A private entrance for local Food Trucks for late night bites
Interactive Social Media Wall: A media wall for viewing messages and photos with the wedding hashtag across social media platforms
Locally-sourced Ingredients: A personalized cocktail card with signature cocktail recipe - think his, hers and ours cocktails - or a dinner menu featuring products from local farms and grocers.
Technology: A platform with the interface to share customized details with wedding guests such as introducing the wedding theme, sharing the couple's story or creating a countdown clock to build momentum for the wedding. The platform also tracks RSVPs, builds the menu, digitally showcases the seating chart in addition to showcasing themes across stationary to centerpieces.